Released by CDC
Monday, February 5, 2024 The Centers for Disease Control and Prevention’s (CDC) Tips From Former Smokers® (Tips®) campaign returns today with new ads to encourage people to quit smoking. This year, seven new people are featured in the ads sharing their stories about how cigarette smoking and smoking-related diseases have negatively impacted their lives. Many of this year’s new ads include messaging about the harms of menthol cigarettes, which can contribute to tobacco-related health disparities. Menthol in cigarettes can make it easier to start smoking and harder to quit. The Tips campaign promotes messages and free resources to help adults quit smoking. Year after year, the campaign has proven its effectiveness and has saved lives and money by helping more than one million U.S. adults to quit smoking and inspiring millions more to try to quit. Real people, real stories inspire people to quit smoking Tips tells the stories of more than 45 brave people from different backgrounds who have been impacted by the serious long-term health effects from smoking and secondhand smoke exposure. New 2024 ads feature the following people:
Tips is the first federally-funded national tobacco education campaign. It uses multi-media platforms to increase the reach of quit smoking messages. Tips ads will run nationally on broadcast and cable TV, and on digital and social media channels. Additional ads will be placed to reach specific audiences including people who are African American, American Indian, Alaska Native, Hispanic/Latino, Asian, Native Hawaiian and other Pacific Islanders, LGBTQ+, and deaf or hard-of-hearing. Menthol cigarettes contribute to tobacco-related health disparities in the United States Though fewer people in the U.S. smoke cigarettes now than in recent decades, the use of menthol cigarettes among people who smoke has increased. This includes groups that already have higher percentages of tobacco use and tobacco-related health problems. Tobacco companies add menthol to make their products seem less harsh and more appealing to people who have never used cigarettes. Menthol enhances the effects of nicotine on the brain and can make cigarettes even more addictive. People who smoke menthol cigarettes can be less likely to successfully quit than people who smoke non-menthol cigarettes. Young people, racial and ethnic minority groups, LGBTQ+ people, women, people with a low income, and people with mental health conditions are more likely to smoke menthol cigarettes than other groups. Tobacco companies aggressively market menthol-flavored tobacco products to different groups of people, especially people who are African American. This marketing contributes to certain groups being more likely to smoke menthol cigarettes than other groups. Quitting is possible and free resources are available The Tips campaign promotes free resources to help adults quit smoking. Quitting smoking is beneficial at any age and is one of the most important steps people can take to improve their health. For free quit smoking resources and more information about the Tips campaign, including links to the ads, visit www.cdc.gov/Tips. Comments are closed.
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